With 20 years of hands-on progressive corporate accounting experience, I now help growing small and mid-sized businesses build the financial infrastructure needed to scale with confidence. Through Controller Accounting support, structuring and implementing the accounting technology for accounting teams, business advisory, AI-driven systemization, asset management money coaching for influencers, and a scalable CFO Dashboard designed to bring complimentary rev share services to CPA firms, I help businesses scale well-run accounting departments, bringing stronger financial visibility, built to last.
Fractional Controller
for small to mid-sized
& growing businesses
GAAP-grade monthly close, KPI dashboards built for your industry, and accounting systems designed to scale, backed by 20 years of hands-on corporate accounting.
"Numbers tell you what happened.
Data and Insights tell you what to do next."
Hi I'm Florence.
I help growing businesses build the financial infrastructure to scale with confidence.
With 20 years of hands-on, progressive corporate accounting and finance experience, I now help small and mid-sized businesses build the financial infrastructure they need to grow.
Through Controller-level accounting support, structuring and implementing accounting technology for accounting teams, business advisory, AI-driven systemization, and a scalable KPI Dashboard that brings complementary revenue-share services to CPA firms, I help businesses scale well-run accounting departments with stronger financial visibility, built to last.
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KPI Financial Dashboards
$299 one dashboard
or $150 monthly
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Built for your industry, no matter which ERP system you're on
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Industry benchmarking available with select ERP systems
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Includes recommendations, insights and analysis
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Monthly Financial Close
From $1,500/mo
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Accurate GAAP-based financial statements
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Balance sheet reconciliations, tracked
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Oversight of bookkeeping, A/P, & A/R
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Budgets, budget-to-actual, & variance analysis
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Better accounting workflows and close processes
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Multi-entity reporting
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Coordination with tax preparers, auditors, banks, & outside accountants
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Additional staffing as needed
Analysis Support
From $1,700/mo
inquire about hourly rate
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Forward-looking metrics, forecasting, scenario planning, industry benchmarking, & ROI analysis
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KPI dashboards and performance reporting
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Profitability by product, service, customer, location, or entity
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Investor, board, & banking presentation support
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Business risk evaluation & contingency plans
Cleanup Records
$75/hr add-on
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Reconcile historical accounting records and resolve open balances
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Technology &
AI Advisory
$95-$150/hr
from $1,500/mo
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Assessment of where AI can improve efficiency
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Assessment and recommendation on your accounting technology stack
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Ongoing implementation assistance on new technology
Financial Dashboard Partnership
Built for accounting firms, CPA practices, bookkeeping firms, and business brokers.
A monthly financial dashboard your clients understand — delivered by us, branded as part of your service.
How it works:
You refer the client. I do the work. You earn a recurring revenue share every month. Zero operational lift on your side. Fully scalable whether you send one client or fifty.
Why it works:
Most accounting systems don't have dashboards setup because for many ERP systems it is a complicated task to set up. Mine are backed by 20+ years of hands-on financial judgment — real variance analysis, real context, real answers when a client asks "so what does this mean?"
That experienced analysis is what protects your client relationship and reflects well on your firm.
What your firm gets:
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Recurring revenue share on every client, every month
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A polished client experience under your firm's umbrella
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No added workload for your team
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Scales with you — one client or fifty
Let's talk about how this fits your client base.
Add-On: Fractional Controller Support
Need more than the dashboard? Firms can add Controller-level support for clients who need hands-on financial leadership:
Cleanups · Financial reporting & variance analysis · Budgeting & forecasting · Accounting technology & automation (Quickbooks, Acumatica, NetSuite, Yardi, Cinc Systems (for HOA accounting), Bill.com, FloQast) · Full-service accounting
You scope it - we deliver it
Client Direct Services
Not a firm? I also work directly with startups and growth-stage businesses like Social Media Influencers that need a Money Coach providing financial leadership that grows with you.
Let's Talk
Coffee or Virtual Coffee